hello!

Welcome to my little west coast studio where creativity and entrepreneurship intersect.

meet melissa

Hello! I’m designer, writer, illustrator and podcaster, Melissa Hartfiel.

I’ve been creating “stuff”  and writing stories ever since I could hold a crayon in my hand. I tried to open my first shop the day my dad gave me an old cash register to play with! I love exploring the intersection of creativity and entrepreneurship.

I help other women led-businesses in the food space grow their own creative enterprises so they can fulfill their definitions of success.

I’m based on the west coast of Canada, just outside of Vancouver – which is good because I love rain!

my background

I began my career in bricks and mortar retail for a well known Canadian retailer. It was a career I loved but after 20 years, equally split between front line retail and a corporate IT roll, I was ready for a change.

I started my first blog in 2003 (that makes me a blogging dinosaur!) and was intrigued by the possibilities blogging offered. That, along with my corporate job as a business intelligence UX designer and technical writer, was also the trigger for me to go back to school for new media design.

I started this design studio in 2008 and co-founded Food Bloggers of Canada (FBC) – a 2000+ membership organization for Canadian food bloggers – in 2011.

Through Fine Lime and FBC I’ve worked with bloggers all across Canada, the US and Europe to help them grow their blogs into full scale digital media businesses that generate multiple streams of revenue.

I’m also an illustrator and artist – you can find my work at Fine Lime Illustrations.  And, I host the And She Looked Up Podcast where each week I talk to other Canadian women who create for a living about their experiences as creative female entrepreneurs.

subscribe to my newsletter

If you are interested in learning more about how email newsletters and how great digital product and marketing design can move your business forward, sign up for my email newsletter! You'll get regular tips from me each month on how to connect with and grow your community of raving fans!

Fine Lime Designs and Fine Lime Illustrations recognize that we are settlers living and working on the shared, traditional, ancestral and unceded territories of the scəw̓aθən (Twawwassen), xʷməθkʷəy̓əm (Musqueam) and other Coast Salish Peoples.

Copyright Fine Lime Designs 2008 - 2023