May is the time of year where everyone starts to venture outdoors! And that means that there’s lots of fresh ideas for May newsletter content if you’re a food bloggers or food content creator.
May is when we start to feel like it’s safe to plan outdoor gatherings with a little more certainty when it comes to the weather. It’s warm but not stinking hot yet and the spring rain (or snow) has usually settled down!
SEASONAL HOLIDAYS:
There are multiple holidays in May: Cinco de Mayo, Mother’s Day (North America), Victoria Day Long Weekend (Canada) and Memorial Day Weekend (USA). All of them have a big food component.
Mexican dishes and drinks (both traditional and modern twists)
afternoon tea
brunches
desserts
easy to make breakfasts for mom (so the kids don’t destroy the kitchen)
pampering mom
picnics, BBQs and potlucks
SEASONAL FOOD:
A steady stream of in season produce is on the way now so be sure to take advantage of it with your evergreen content!
asparagus
strawberries
rhubarb
peas and pea shoots
artichokes
lettuces and baby spinach
other baby greens
OUTDOOR COOKING SEASON
May is the month that grillers and smokers get serious. May also hosts what is, for many, the first camping weekend of the year which means cooking outdoors on campfires and cooking stoves and… road trips!
grilling recipes
smoker recipes
campfire cooking
cooking stove recipes
road trips and road trip snacks and meals
meal prep for camping
Now’s the time to get started. Plan out your May newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
April is the time of year where we really start to see the first fresh, local produce start to make an appearance. Team that up seasonal holidays like Ramadan, Passover and Earth Day and there’s no shortage of April newsletter ideas for food bloggers and food content creators.
April offers up a wealth of content ideas for your email newsletters so now is the time to start writing and scheduling so they’re all ready to go next month.
SEASONAL HOLIDAYS:
In 2024, Easter is early (in March) so that means the major observances for April this year are Ramadan (which continues from March until April 10), Passover (April 22- April 30) and Earth Day (April 22). Each with their own unique food based traditions. That means lots of content ideas!
the food!
entertaining – small groups, large groups, casual, budget friendly, upscale, planning and prepping
kid friendly projects
classic traditions
modern twists on tradition
don’t forget leftovers!
sustainable ingredients
reducing food waste
trying a local diet (100km diet etc)
SEASONAL FOOD:
April can be a wild ride depending on where you live and how angry winter has been! Not all of these foods will be in season everywhere just yet (but they’re coming!)
asparagus
lettuce – a wide variety
spinach
radishes
rhubarb
fiddleheads
ramps
greenhouse produce: tomatoes, cucumbers, sweet peppers and strawberries
BRUNCH IS BACK!
Early spring means brunch is back and patios are opening up – maybe even the one in your back yard! Start putting those brunch recipes and entertaining ideas out there. People will be looking for them!
EARLY MOTHER’S DAY:
People plan ahead for Mother’s Day in North America so it’s appropriate to start dripping content out in late April newsletters:
brunch and lunch
afternoon tea
cakes, pastries and desserts
outdoor dining
dinner menus
prep ahead
EARLY VEGGIE GARDENING:
Veggie gardening is food content and more and more people are interested in growing their own food! There is interest in small space gardening, container gardening and full scale backyard growing… and what they can cook with their new bounty!
TAILOR YOUR APRIL NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit!
Now’s the time to get started. Plan out your April newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
This March is all about St. Patrick’s Day, Easter and National Nutrition Month in the food content creation world. Work ahead with these March email newsletter ideas for food bloggers and food content creators.
March is often a challenging month for food content. It’s still winter but people are growing tired of root vegetables and they’re looking for lighter, brighter flavors after months of comfort food. But, this year (2024), Easter and Ramadan are both in March so that creates a huge opportunity for newsletter content creation!
EASTER & RAMADAN
Easter and Ramadan are both prominent holidays taking place in March. Ramadan starts on March 10th and runs until April 9th. Good Friday is March 29th and Easter Sunday is on March 31st) Each have their own unique food based traditions. That means lots of content ideas!
the food!
entertaining – small groups, large groups, casual, budget friendly, upscale, planning and prepping
kid friendly projects
classic traditions
modern twists on tradition
don’t forget leftovers!
SPRING PRODUCE IS COMING!
Early, locally grown spring produce starts to appear towards the end of the month and is very location dependent but, most North Americans will start to see:
asparagus
California strawberries
locally grown tomatoes (where greenhouse agriculture is prominent)
locally grown cucumbers (where greenhouse agriculture is prominent)
locally grown peppers (where greenhouse agriculture is prominent)
root veggies, hardy greens (cabbage, kale), leeks, squash, potatoes, and citrus fruit are all still in season
ST. PATRICK’S DAY
St. Patrick’s is on March 17th. Here are some ideas you can feature:
anything green!
incorporating Guinness into recipes
traditional Irish foods like soda bread, corned beef and cabbage, beef stew, Shepherds Pie, etc
creative novelty treats celebrating the day for kids
NATIONAL NUTRITION MONTH
For health and wellness professionals, March is Nutrition Month in Canada and the US. Your professional body will probably have lots of pertinent info and talking points that you can use in your email communication!
TAILOR YOUR MARCH NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit!
Now’s the time to get started. Plan out your March newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
February is all about Valentine’s Day. Work ahead with these February email newsletter ideas for food bloggers and food content creators.
However you feel about Valentine’s day, there’s no escaping it when you’re a food content creator! There’s just not that much going on in February. We’re still well into winter in the northern hemisphere with few options for seasonal produce and the busy food holiday season behind us.
But, there are other things put in your emails and you can write about Valentine’s day in a way that works for you and your audience.
REMINDERS:
Easter is early in 2024 with Good Friday landing on March 29th and Easter Sunday following on March 31st. You could start to slowly drip Easter content out in your newsletters as early as the last week of February if Easter is a popular holiday for your blog.
Ramadan is expected to run from March 10 – April 9th in 2024. You can also start to drip out Ramadan content in late February if this is popular content for your audience.
VALENTINE’S DAY
There are multiple ways you can write about Valentine’s Day when it comes to food.
Make it about the kids – focus on school treats or a special dessert or movie night at home
Create Valentine’s day dinner menus from your recipe catalogue
family dinners
decadent romantic dinners for two
budget friendly romantic dinners
Chocolate – desserts, how to make your own, making them together, taking a class
Wine pairings – for that dinner menu you created above! Or how to set up a tasting at home
Galentine’s day – a great alternate take on Valentine’s day. How to throw a girl’s night party and all the food the goes with it
The anti-valentine – if Valentine’s day is really not you thing, embrace that too. You can talk about that with your readers and what you do instead (if anything) I guarantee you’ll have some agreeing with you!
BUDGET CONSCIOUS CONTENT
Groceries are expensive right now and, according to recent projections, they’re not going to drop in price any time soon. You don’t have to be a budget-friendly content creator to see that.
Incorporate that into your content in whatever way fits your audience: ingredient swaps, minimizing food waste, tutorials, shopping tips, pantry planning. It might be as simple as just acknowledging that you recognize shopping is challenging for a lot of people right now.
PANTRY CHALLENGES
In a similar vein to budget conscious content, pantry challenges can be a great option this time of year when seasonal produce isn’t amazing.
Focus on recipes that use canned foods, frozen foods and pantry staples
challenge readers to “shop their pantry”
talk about the importance or rotating food to avoid waste – February is a great time for a pantry cleanup
using the food in our emergency kits and restocking them (more food rotation)
SEASONAL FOOD
citrus
kale
cabbage
leeks
pineapple
mushrooms
forced rhubarb
root veggies
TAILOR YOUR FEBRUARY NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit.!
Now’s the time to get started. Plan out your February newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
This quick tip works equally well for email newsletters and product pages or product marketing launch pages. We’re talking about buttons – with a strong call to action.
I’m always looking for quick, easy ways to improve click throughs in emails or on product pages. Because sometimes, the simplest tweaks can result in the biggest rewards. And it’s always fascinating to me how the smallest change can completely alter a person’s behaviour!
So today, let’s talk about buttons. Particularly buttons with a strong call to action!
WHY YOU NEED TO USE BUTTONS IN YOUR EMAIL MARKETING
Most people who read your emails or scroll your product listings are probably doing so on their phones . ***
Clicking on text links on our phone is always a little more challenging than clicking while on a desktop or laptop – or even a tablet.
Big thumbs, small screens.
This is especially true when the links are short, one or two word text links.
If you’re not already, start using buttons in your emails and on web pages where you have an important call to action you want the reader to take.
They’re big, they’re bold, they stand out and, they’re easy to click when you’re holding a phone.
And unlike 5 or 10 years ago where including a button meant doing some coding, now they’re as simple as drag and drop so there’s no reason not to.
BONUS TIP: USE STRONG CALL TO ACTION LANGUAGE.
When you use a button, it’s important to use strong call to action (CTA) language that makes it clear what clicking the button will do.
Strong CTAs you might want to use include:
BUY IT NOW
GET YOUR EBOOK NOW
READ THE BLOG POST
GET THE RECIPE
SUBSCRIBE NOW
You can also use an arrow icon on the button to make it even clearer that something is going to happen when they click that rectangle.
Not that long ago I started transitioning clients from using the name of the recipe on a button to using a strong CTA.
So this…
Changed to this:
Every single one of them saw an uptick on click throughs by changing the CTA on the buttons. It was amazing what such a small change could do.
If you’re not already, try using buttons in your emails and on your website when you need the reader to take action.
If you are using buttons, make sure you’re using simple, strong language that directs the reader to take action.
Track your results and see the difference!
*** Not all email lists are the same. Don’t assume your readers are mostly mobile users even if that is the industry norm. Always check your data to see what your list is doing and tailor your emails accordingly!
Want more quick tips to help you with your email and digital product marketing? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
There is SO much food content you can write about in your June email newsletters! If you’re a food bloggers or food content creator, this is when we’re spoiled for choice. So let’s get writing!
After struggling to make root vegetables interesting for almost 6 months, June is like a breath of fresh air for food bloggers and food content creators. This is when writing your email newsletters gets a lot easier and I’ve got loads of ideas to help you out this month. A lot of these ideas also carry over into July and, to a certain extent, August – so you can plan even further ahead!
SEASONAL HOLIDAYS:
June brings us Father’s Day, as well as school graduations which run through the entire month. And, while Canada Day (July 1) and Independence Day (US July 4) are the first week of July, you’ll want to start dripping content out for these in mid to late June. Here are some ideas:
grilling recipes or Father’s day menu ideas
Father’s Day gift guide for the dad who cooks (grilling tools and accessories, cookbooks, specialty condiments, cool kitchen gadgets etc) – don’t forget affiliate links where allowed!
red and white food (Canada Day) or red, white and blue food (July 4)
Canada Day or July 4 menu ideas for a grilling night, potlucks, appetizers etc
grad party and menu ideas: outdoor movie night, dry grad, morning after breakfast buffet
SEASONAL FOOD:
We’re gearing up for berry season but there’s loads of other ideas
strawberries (raspberries and blueberries may be on the way in warmer regions)
rhubarb (tail end)
peas
leafy greens
cherries (late June through July)
summer cocktails, mocktails and other iced drinks
grilling recipes
seafood
frozen desserts (popsicles, ice cream)
no-bake desserts
potluck and picnic dishes
homemade BBQ sauces, spice rubs and marinades
air fryers and instant pots as ways to cook and keep the kitchen cool
COOKING ON THE ROAD:
Just like in May (and continuing through July and August, there are lots of opportunities to focus on outdoor cooking and entertaining. But don’t just focus on grilling! This time of year people are cooking on portable camp stoves, charcoal BBQs, over campfires, in RVs, on the beach or at their Air BnB. And they’re eating while moving!
grilling, smoker, BBQ recipes
shopping meal prep for travel (don’t forget airplane snacks too!)
tips on hot weather food safety and how to pack a cooler
recipes you can cook on camp stoves, campfires or in tiny kitchens
camp kitchen hygiene and animal safety
road trip or airplane snacks
how to grocery shop while on vacation
kid snacks for day camps
how to do any of the above suggestions on a budget!
CANNING AND PRESERVING:
Canning and preserving don’t get into full swing until later in the summer but now is a great time to talk about how to prep for the season: tools, tips, books and blog posts!
ENTERTAINING:
People entertain a lot during the summer. Casual get togethers, out of town family, weddings, wedding showers, engagement parties, sports team windups… it’s a long list!
emails that focus on menu ideas for any of these events – especially easy food that isn’t labour intensive
no cook dinner ideas
make ahead dishes that can be eaten cold
This is just a smattering of ideas – take them and run with them. Shape them to fit your niche and content. The hardest part about June and July is narrowing it down to a few topics.
Now’s the time to get started. Plan out your June newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
