Cupcake Project
Cupcake Project
Cupcake Project

Cupcake Project

Cupcake Project is Stefani Pollack’s inventive experimental cupcake website.  This isn’t your average cupcake site!  Based out of Missouri, Stef isn’t shy about experimenting with sweet or savory and she’s come up with some completely out of the box cupcake ideas that have had her featured on national TV and print.  So it was no surprise that when she came to use looking for a redesign that she wanted something unique and fun but extremely functional to meet her growing needs.

This was our biggest Blogger to WordPress migration to date, with 800+ posts being moved.   With high levels of traffic, it was paramount that the migration protected her SEO rankings and her ability to connect with her site subscribers.

Project Components

  • Blogger to WordPress migration.  800+ posts
  • Heavily customized WordPress child theme based on Woo Themes’ Canvas
  • Custom landing page allowing the client to choose which posts to feature, as well as being able to choose specific categories to feature
  • Custom visual recipe index pages
  • Custom recipe index based on tags
  • Fully responsive design for both tablet, mini-tablet and smartphone
  • Custom sidebar widgets to select popular posts based on category and tag
  • Custom widget for header slider

This project was completed with programming and development assistance from dazil internet and Wakefield Web Works.  RB Web Designs assisted with responsive site programming.  Custom Illustrations were completed by Emma Hand

April 2013