by Melissa H | Dec 17, 2010 | artists on-line, marketing, resources, small business, social networking
You’re an artist, crafter, some kind of creative entrepreneur and you’re thinking about starting a blog. Everyone seems to have one and you probably enjoy reading many of them. So why not step into the fray? Blogging is one of the most established forms...
by Melissa H | Nov 29, 2010 | artists on-line, marketing, small business, social networking
Social Media – everyone’s doing it. From Facebook to Twitter to LinkedIn to niche communities – people are connecting and interacting all over the web. As an artist or a creative business owner, it can be a fantastic opportunity to build your...
by Melissa H | Jun 9, 2010 | artists on-line, small business
Last week, in our first installment on the importance of portfolios, I wrote about some things to consider when getting ready to go on-line with your portfolio. This week’s post is on the different kinds of portfolios for you to consider (and there are a few)....
by Melissa H | Jun 2, 2010 | artists on-line, marketing, small business
Portfolios… if you’re a creative in any field, you know just how important they are. When it comes to selling yourself, your portfolio is probably your most valuable tool. Depending on what you are trying to achieve, your portfolio is your opportunity to...
by Melissa H | Apr 7, 2010 | artists on-line, freelancing, marketing
In our last installment of the Artists Online series I discussed forming an identity for your business. This week we’re going to talk about how to take that identity and communicate it to the world in a consistent way. In other words, branding. Branding is not...
by Melissa H | Mar 22, 2010 | artists on-line, freelancing, marketing, planning, small business
There are a lot of things you need to think about when you’re getting ready to market your creative talents on-line or in real life (they do go hand in hand!): logos, websites, business cards, blogs, social media… it can be a long list. But before you...
