Repurposing Food Blog Content In Email Newsletters

Repurposing Food Blog Content In Email Newsletters

It’s easy to get stuck trying to figure out what kind of content to put in your email newsletters but if you’re a food blogger or YouTuber, you already have loads of content ready and waiting to be used. Just look into your content archives!

One of the biggest challenges most food bloggers and food content creators have when it comes to consistently emailing their newsletter list is figuring out what to put in their emails. 

But in reality, you probably already have more email content than you know what to do with!


If you’re stuck for something to send to your list, it’s time to… go back in time!

Your email marketing is the perfect platform to resurrect old content.

Your new subscribers? They haven’t read that old content.

Your old subscribers? They haven’t seen it in eons, possibly years and potentially not at all! (did you even email them regularly 3 years ago? 5 years ago? 10 years ago?)

While it’s important to update old content on your website regularly for SEO purposes, those rules don’t apply to your emails. If a post is old and doesn’t have the best photos or has a story about your Aunt Betty that the search engines aren’t interested in, it doesn’t matter. You can include it in an email.

Posts that are less popular in search can still get great click throughs in your newsletter (earning you some ad revenue) because it’s a different type of reader.

Think of it this way:

Most of us will never be able to rank on page one for a chocolate chip cookie recipe – the competition is waaaaay too fierce. But that doesn’t mean your recipe isn’t a great recipe!

In fact, your newsletter readers want to know what your chocolate chip recipe is because they trust you and like your content. That’s why they open your emails every week!!!

So share that 6 year old chocolate chip recipe in an email. They want to see it.


Here are some easy ways you can repurpose your old content into emails:

⭐️ THEMED EMAILS: example: a Taco Tuesday theme. Make the email a digest of all your taco recipes. You can make themes as broad (cookies) or as specific (peanut butter cookies) as you like depending on the type of content you create.

⭐️ MENU EMAILS: create a complete menu for a meal. You can theme these as well.

Here are just a few ideas:

  • mother’s day brunch menu
  • takeout night at home menu
  • book club meeting menu
  • easy kids birthday party
  • the “soccer practice is at 7pm” menu
  • Expand this to a meal prep menu for the whole week if that’s your niche.

Expand this to a meal prep menu for the whole week if that’s your niche.

⭐️ SEASONAL EMAILS: Package up seasonal content on your site into individual emails. There are so many opportunities to do this.

For example, Halloween is in October. Package up old Halloween content into a series of October emails:

  • 5 Ghoulish Halloween Treats
  • 5 Fun Halloween Treats to Make with Kids
  • 5 Spooky Halloween party cocktails

⭐️ LEFTOVER EMAILS: what happens after every holiday? We have leftovers. Using Halloween as an example again, send an email out right after Halloween with 5 Recipes That Use up Leftover Halloween Candy or 5 Recipes that Use up Pumpkin Carving Leftovers. The recipes themselves don’t have to be Halloween related – they just have to be pumpkin or candy related – search your archives for pumpkin recipes. People always forget about leftovers!

These emails are also a great way to highlight minimizing food waste.

⭐️ TUTORIAL EMAILS: If you specialize in something, package up tutorials on your site into emails. Let’s say you make a lot of pies. Send out an email “Everything you need to know about making pie crust” and simply include 5 links to different pie crust recipes and tutorials on your site (how to make pie crust, how to make a two crust pie, savory pie crusts, how to do a lattice top, etc). You don’t have to write an essay on pie crust – just include the links with a short paragraph tying them all together.

⭐️ GREATEST HITS/POPULAR POSTS: Do recap emails highlighting the most popular recipes or posts on your site. Break it down further and do the most popular soups, desserts, weeknight dinners… you get the idea. Share your personal favourites. Readers like to know.


Here are some simple tips to make repurposing blog or video content into newsletters easier for you or an assistant

PRO TIP:keep a spreadsheet that contains a list of all the emails you send out each year.

Include the date of the email, the topic and the recipe or article names and links
that were included. Use a new tab in the sheet for each year. Also make notes of any products or special offers you promote: either your own (recipe ebooks, printables etc) or non-Amazon affiliate links.

This helps ensure you don’t repeat links too frequently. I’ve noticed many of my clients tend to gravitate to the same 20-30 links over and over because they like the recipes or they perform well in search. But by having a record, it’s easy for me to show them we used that link two months ago and it’s too soon to repeat it.

This is an example of the generic email spreadsheet I use. Feel free to save a copy and use it for yourself.

PRO TIP:a spreadsheet is easily searchable making it easy for you, or anyone helping you, to check and see the last time you included a taco recipe.

PRO TIP:Try to wait at least 6 months to repeat a link. I prefer to wait longer but it really depends on your send frequency or the content you want to reuse. Sometimes sooner is better!

PRO TIP:Repurposing content makes it very easy to write and schedule your seasonal emails well in advance. By repurposing your older Halloween or Christmas content you can probably have 10 seasonal emails written and scheduled by late September.

Leave space in your schedule to write an email for new holiday content or leave space in each email where you can add a new recipe that fits with the theme. But seriously… how nice would it be to have all those emails written before the busy holiday season even starts?

These are all really simple ways you can repurpose old content and make it earn its keep, while never running out of emails to send!

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Palette Inspiration: Candy Shoppe

Palette Inspiration: Candy Shoppe

Candy Shoppe Colour Palette | Fine Lime Designs

I have a weakness for candy and candy stores – so much fun colour and reminders of childhood.   This fun palette makes me think of cotton candy and summer fairs!

Feel free to download this palette if you wish to use the colours in your own projects or add it to your design resources (right click on the image to download to your computer). The hex values are included. (Hex codes are how colours are described in CSS for the web).

For more palette inspiration, be sure to check out Melissa’s Palette Pinboard on Pinterest!


Palette Inspiration – Summer Refresh

Palette Inspiration – Summer Refresh

Summer Refresh Palette | www.finelimedesigns.comLet’s celebrate the first day of summer today with a Summer Refresh palette.  Soft pastels with a vibrant pop of green.

Feel free to download this palette if you wish to use the colours in your own projects (right click on the image to download to your computer). The hex values are included. (Hex codes are how colours are described in CSS for the web).

Palette Inspiration – Patio Party

Palette Inspiration – Patio Party

patio party palette | fine lime designs.Time for a new colour palette. I have been obsessed with these colours ever since I got a hint that spring might be on the horizon.  They remind me of being a teeanager in the 80’s & 90s.  I made myself an oversized sweatshirt in 8th grade home ec that had all of these colours in it and I used to wear it with my pink cropped Bootlegger jeans and  white keds.

Feel free to download it if you wish to use the colours in your own projects (right click on the image to download to your computer). The hex values are included. (Hex codes are how colours are described in CSS for the web).