For food bloggers and food content creators, August email newsletters can be a little challenging. Not because of a lack of content but because we’re bridgingtwo very different seasons.
August is an awkward month for food content emails. We’re in the heart of summer vacation and the hottest weather of the year but at the same time, back-to-school is right around the corner. In many parts of the US and eastern Canada, kids go back to school as early as mid August.
So… some people are looking for back to school content and others aren’t even opening their emails as they soak up their last few days of freedom.
Much of July’s content suggestions, particularly canning and preserving, outdoor entertaining and cool kitchen ideas are still relevant for August (get the full July list here)
SEASONAL HOLIDAYS:
Labour Day (the first Monday in September), other civic holiday long weekends
one last kick at the can for summer – this is a popular weekend for having friends over and entertaining outdoors. For many people this is their second New Year’s Eve as school and regular work routines resume after the weekend and summer unofficially comes to a close
SEASONAL FOOD & CONTENT:
It’s stone fruit season!
blackberries with raspberries and blueberries at the tail end of production
stone fruits: apricots, nectarines, peaches, plums
pears and grapes in some areas (September for others)
while many fruits are at the tail end of their summer production, most are still available in August with cranberries, apples and rhubarb being the exceptions.
almost all vegetables. Squash is just coming in, potatoes, tomatoes, green beans, corn and carrots are all flourishing. It’s actually easier to list the veggies that aren’t available yet! Asparagus has long since finished and pumpkins, red and yellow onions and Brussels sprouts are still a month away.
Depending on where you live, kids go back to school in late August or after Labour day weekend in September. University and college kids mostly go back after Labour day. Start dripping out content in late August but keep this list handy as you plan September as well. Here are a few to get you started:
lunch box ideas
allergy friendly (peanut-free in particular!)
eco-friendly packaging ideas
budget friendly (10 lunchbox ideas that cost less than $X)
hot lunch ideas (and how to keep them hot)
lunch box sweets and homemade treats
making lunch box veggies exciting
after school snacks
quick and easy
fuel for sports or activities
quell the pre-dinner munchies
grab-n-go breakfasts
easy breakfasts ready in 10 minutes or less
budget friendly cooking tips for college kids
dorm friendly meal ideas or dorm friendly foods
cooking basics for kids on their own for the first time
weeknight dinners
30-45 minutes or less
one pot meals
10 ingredients or less
meal prep and batch cooking
foods that fuel study sessions or help with mental focus
how to avoid the morning breakfast/lunchbox prep crunch
tips on getting your kitchen and pantry organized for meal prep and back to school.
As always, these are suggestions – adapt them to fit your niche and your audience.
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There are so many delicious options to write about in your July email newsletters! If you’re a food bloggers or food content creator, the hard part will be narrowing down those options. So let’s get writing!
July is another bumper month for content. Many of the ideas I shared in June cross over into July (and I’ll recap a few here but for the full list check out June Newsletter Ideas for Food Bloggers)
SEASONAL HOLIDAYS:
Canada Day (July 1) and Independence Day (US – July 4)
grilling recipes, potlucks, BBQs, picnics
red and white food (Canada Day) or red, white and blue food (July 4): make the most of seasonal strawberries, cherries and blueberries
Canada Day or July 4 menu ideas for a grilling night, potlucks, appetizers etc
stone fruits: cherries and apricots with peaches arriving in late July in some areas
melons
veggies: peas, green beans, tomatoes, peppers, broccoli, cauliflower, salad greens zucchini, radishes, swiss chard, corn, new potatoes
canning, preserving and freezing – don’t forget jams and jellies!
pie
summer cocktails, mocktails and other iced drinks
grilling recipes
seafood
frozen desserts (popsicles, ice cream, gelato)
no-bake desserts
potluck and picnic dishes
homemade BBQ sauces, spice rubs and marinades
air fryers and instant pots as ways to cook and keep the kitchen cool
dishes best served cold
KEEP THE KITCHEN COOL:
Nobody wants to turn on an oven in July or August – unless it’s an outdoor pizza oven! Think make ahead meals, dishes best served cold or household appliances that don’t generate much heat:
potato and pasta salads
cold proteins (cook in the morning and serve in the evening): cold chicken, ham
fresh fruit and veggies with light, bright dressings
no-bake desserts
Instant Pot, Air Fryer and BBQ or propane grill recipes
** Note that in many areas as wildfire season is in full swing, any kind of outdoor flame may be banned
CANNING AND PRESERVING:
Gardens, farmer’s markets and farm gate sales are now in full on production mode with entire flats of fresh fruit and produce available for sale. And that means it’s canning, preserving and freezing season!
basic equipment
different types of preserving
basic safety precautions and preserving techniques
jams and jellies (unique flavour ideas are big right now!)
salsas, pickles, pasta sauces
ROAD TRIPS & ENTERTAINING:
There are still opportunities to focus on outdoor cooking and entertaining. But don’t just focus on grilling! This time of year people are cooking on portable camp stoves, charcoal BBQs, over campfires, in RVs, on the beach or at their Air BnB. And they’re eating while moving!
Also think about pool parties, outdoor movie nights, picnics, impromptu neighbourhood get togethers, sports tournaments – anywhere people are gathering, they’ll want food and cold drinks.
BACK TO SCHOOL:
This one is a little wild for me as back to school here is always after labour day in September but, a lot of areas go back as early as August. I’ll have more ideas for this next month but have it on your radar and start planning your BTS content for all your platforms.
This is just a smattering of ideas – take them and run with them. Shape them to fit your niche and content. The hardest part about June and July is narrowing it down to a few topics.
Now’s the time to get started. Plan out your June newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
Let’s celebrate the first day of summer today with a Summer Refresh palette. Soft pastels with a vibrant pop of green.
Feel free to download this palette if you wish to use the colours in your own projects (right click on the image to download to your computer). The hex values are included. (Hex codes are how colours are described in CSS for the web).
Time for a new colour palette. I have been obsessed with these colours ever since I got a hint that spring might be on the horizon. They remind me of being a teeanager in the 80’s & 90s. I made myself an oversized sweatshirt in 8th grade home ec that had all of these colours in it and I used to wear it with my pink cropped Bootlegger jeans and white keds.
Feel free to download it if you wish to use the colours in your own projects (right click on the image to download to your computer). The hex values are included. (Hex codes are how colours are described in CSS for the web).
