There is SO much food content you can write about in your June email newsletters! If you’re a food bloggers or food content creator, this is when we’re spoiled for choice. So let’s get writing!
After struggling to make root vegetables interesting for almost 6 months, June is like a breath of fresh air for food bloggers and food content creators. This is when writing your email newsletters gets a lot easier and I’ve got loads of ideas to help you out this month. A lot of these ideas also carry over into July and, to a certain extent, August – so you can plan even further ahead!
SEASONAL HOLIDAYS:
June brings us Father’s Day, as well as school graduations which run through the entire month. And, while Canada Day (July 1) and Independence Day (US July 4) are the first week of July, you’ll want to start dripping content out for these in mid to late June. Here are some ideas:
grilling recipes or Father’s day menu ideas
Father’s Day gift guide for the dad who cooks (grilling tools and accessories, cookbooks, specialty condiments, cool kitchen gadgets etc) – don’t forget affiliate links where allowed!
red and white food (Canada Day) or red, white and blue food (July 4)
Canada Day or July 4 menu ideas for a grilling night, potlucks, appetizers etc
grad party and menu ideas: outdoor movie night, dry grad, morning after breakfast buffet
SEASONAL FOOD:
We’re gearing up for berry season but there’s loads of other ideas
strawberries (raspberries and blueberries may be on the way in warmer regions)
rhubarb (tail end)
peas
leafy greens
cherries (late June through July)
summer cocktails, mocktails and other iced drinks
grilling recipes
seafood
frozen desserts (popsicles, ice cream)
no-bake desserts
potluck and picnic dishes
homemade BBQ sauces, spice rubs and marinades
air fryers and instant pots as ways to cook and keep the kitchen cool
COOKING ON THE ROAD:
Just like in May (and continuing through July and August, there are lots of opportunities to focus on outdoor cooking and entertaining. But don’t just focus on grilling! This time of year people are cooking on portable camp stoves, charcoal BBQs, over campfires, in RVs, on the beach or at their Air BnB. And they’re eating while moving!
grilling, smoker, BBQ recipes
shopping meal prep for travel (don’t forget airplane snacks too!)
tips on hot weather food safety and how to pack a cooler
recipes you can cook on camp stoves, campfires or in tiny kitchens
camp kitchen hygiene and animal safety
road trip or airplane snacks
how to grocery shop while on vacation
kid snacks for day camps
how to do any of the above suggestions on a budget!
CANNING AND PRESERVING:
Canning and preserving don’t get into full swing until later in the summer but now is a great time to talk about how to prep for the season: tools, tips, books and blog posts!
ENTERTAINING:
People entertain a lot during the summer. Casual get togethers, out of town family, weddings, wedding showers, engagement parties, sports team windups… it’s a long list!
emails that focus on menu ideas for any of these events – especially easy food that isn’t labour intensive
no cook dinner ideas
make ahead dishes that can be eaten cold
This is just a smattering of ideas – take them and run with them. Shape them to fit your niche and content. The hardest part about June and July is narrowing it down to a few topics.
Now’s the time to get started. Plan out your June newsletter calendar and batch write your emails. Schedule them and you’re good to go!
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May is the time of year where everyone starts to venture outdoors! And that means that there’s lots of fresh ideas for May newsletter content if you’re a food bloggers or food content creator.
May is when we start to feel like it’s safe to plan outdoor gatherings with a little more certainty when it comes to the weather. It’s warm but not stinking hot yet and the spring rain (or snow) has usually settled down!
SEASONAL HOLIDAYS:
There are multiple holidays in May: Cinco de Mayo, Mother’s Day (North America), Victoria Day Long Weekend (Canada) and Memorial Day Weekend (USA). All of them have a big food component.
Mexican dishes and drinks (both traditional and modern twists)
afternoon tea
brunches
desserts
easy to make breakfasts for mom (so the kids don’t destroy the kitchen)
pampering mom
picnics, BBQs and potlucks
SEASONAL FOOD:
A steady stream of in season produce is on the way now so be sure to take advantage of it with your evergreen content!
asparagus
strawberries
rhubarb
peas and pea shoots
artichokes
lettuces and baby spinach
other baby greens
OUTDOOR COOKING SEASON
May is the month that grillers and smokers get serious. May also hosts what is, for many, the first camping weekend of the year which means cooking outdoors on campfires and cooking stoves and… road trips!
grilling recipes
smoker recipes
campfire cooking
cooking stove recipes
road trips and road trip snacks and meals
meal prep for camping
Now’s the time to get started. Plan out your May newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
April is the time of year where we really start to see the first fresh, local produce start to make an appearance. Team that up with Easter, Passover and Ramadan and there’s no shortage of April newsletter ideas for food bloggers and food content creators.
April offers up a wealth of content ideas for your email newsletters so now is the time to start writing and scheduling so they’re all ready to go next month.
SEASONAL HOLIDAYS:
Easter, Passover and Ramadan are all prominent holidays taking place in April (Ramadan actually starts on March 22nd) each with their own unique food based traditions. That means lots of content ideas!
the food!
entertaining – small groups, large groups, casual, budget friendly, upscale, planning and prepping
kid friendly projects
classic traditions
modern twists on tradition
don’t forget leftovers!
SEASONAL FOOD:
April can be a wild ride depending on where you live and how angry winter has been! Not all of these foods will be in season everywhere just yet (but they’re coming!)
asparagus
lettuce – a wide variety
spinach
radishes
rhubarb
fiddleheads
ramps
greenhouse produce: tomatoes, cucumbers, sweet peppers and strawberries
BRUNCH IS BACK!
Early spring means brunch is back and patios are opening up – maybe even the one in your back yard! Start putting those brunch recipes and entertaining ideas out there
EARLY MOTHER’S DAY:
People plan ahead for Mother’s Day in North America so it’s appropriate to start dripping content out in late April newsletters:
brunch and lunch
afternoon tea
cakes, pastries and desserts
outdoor dining
dinner menus
prep ahead
EARLY VEGGIE GARDENING:
Veggie gardening is food content and more and more people are interested in growing their own food! There is interest in small space gardening, container gardening and full scale backyard growing… and what they can cook with their new bounty!
Now’s the time to get started. Plan out your April newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
March is all about St. Patrick’s Day and National Nutrition Month in the food content creation world. Work ahead with these March email newsletter ideas for food bloggers and food content creators.
March can be a challenging month for food content. It’s still winter but people are growing tired of root vegetables and they’re looking for lighter, brighter flavors after months of comfort food.
Spring Produce Is Coming!
Early, locally grown spring produce starts to appear towards the end of the month and is very location dependent but, most North Americans will start to see:
asparagus
California strawberries
locally grown tomatoes (where greenhouse agriculture is prominent)
locally grown cucumbers (where greenhouse agriculture is prominent)
locally grown peppers (where greenhouse agriculture is prominent)
root veggies, hardy greens (cabbage, kale), leeks, squash, potatoes, and citrus fruit are all still in season
St. Patrick’s Day
Obviously, the big food centred holiday in March is St. Patrick’s day. Not everyone will want to create content around it but if you do, here are some areas to focus on:
anything green!
incorporating Guinness into recipes
traditional Irish foods like soda bread, corned beef and cabbage, beef stew, Shepherds Pie, etc
creative novelty treats celebrating the day for kids
National Nutrition Month
For health and wellness professionals, March is Nutrition Month in Canada and the US. Your professional body will probably have lots of pertinent info and talking points that you can use in your email communication!
Easter & Passover Are Right Around the Corner
This is also your official heads up that both Easter and Passover are in early April for 2023 so you’ll want to start dripping content in your emails for these two big holidays in mid-to late March – particularly menu planning for large family gatherings, elaborate Easter desserts and kids baking or food decorating activities!
Now’s the time to get started. Plan out your March newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
February is all about Valentine’s Day. Work ahead with these February email newsletter ideas for food bloggers and food content creators.
However you feel about Valentine’s day, there’s no escaping it when you’re a food content creator! There’s just not that much going on in February. We’re still well into winter in the northern hemisphere with few options for seasonal produce and the busy food holiday season behind us.
But, there are other things put in your emails and you can write about Valentine’s day in a way that works for you and your audience.
Valentine’s Day
There are multiple ways you can write about Valentine’s Day when it comes to food.
Make it about the kids – focus on school treats or a special dessert or movie night at home
Create Valentine’s day dinner menus from your recipe catalogue
family dinners
decadent romantic dinners for two
budget friendly romantic dinners
Chocolate – desserts, how to make your own, making them together, taking a class
Wine pairings – for that dinner menu you created above! Or how to set up a tasting at home
Galentine’s day – a great alternate take on Valentine’s day. How to throw a girl’s night party and all the food the goes with it
The anti-valentine – if Valentine’s day is really not you thing, embrace that too. You can talk about that with your readers and what you do instead (if anything) I guarantee you’ll have some agreeing with you!
Budget Conscious Content
Groceries are expensive right now and, according to recent projections, they’re not going to drop in price any time soon. You don’t have to be a budget-friendly content creator to see that.
Incorporate that into your content in whatever way fits your audience: ingredient swaps, minimizing food waste, tutorials, shopping tips, pantry planning. It might be as simple as just acknowledging that you recognize shopping is challenging for a lot of people right now.
Pantry Challenges
In a similar vein to budget conscious content, pantry challenges can be a great option this time of year when seasonal produce isn’t amazing.
Focus on recipes that use canned foods, frozen foods and pantry staples
challenge readers to “shop their pantry”
talk about the importance or rotating food to avoid waste – February is a great time for a pantry cleanup
using the food in our emergency kits and restocking them (more food rotation)
What’s in Season:
citrus
kale
cabbage
leeks
pineapple
mushrooms
forced rhubarb
root veggies
Now’s the time to get started. Plan out your February newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
All digital products require consistent marketing to keep sales coming in. Here is a super simple way to to market your ebooks, printables or digital courses that isn’t too sales-y.(PS it also works for physical products!)
So… you’ve created this new digital product. Maybe it’s an ebook, or a downloadable printable. Or a digital course.
You’ve funneled time, money and energy into it and it’s perfect. It’s packed with helpful, practical information and tips. It’s beautiful to look at. And you just know it’s exactly what your people need to make their lives or businesses better.
There’s just one problem.
Nobody’s buying it.
Almost everyone who has launched a digital product has experienced this and it can be, at best, frustrating. At its worst, it can be a blow to your self-confidence and make you wonder why you’re doing what you’re doing.
One Key Thing You Need to Know About Selling Any Product or Service
Before you get too down on things it’s really important to know that most customers, or potential customers, require at least 7 touch points with your product before they’ll purchase. This is a key takeaway to factor into your digital product marketing plans! (oh and it also works for physical products!)
If you share your new product on Instagram , Facebook and Tik Tok once each, that’s 3 touch points…sort of.
If you have different audiences on each platform, it may only be once touch point for each of them…. maybe. If they didn’t see your post (because, algorithms) then it’s actually zero touch points!
Now you’re starting to see just how much marketing you’ll need to do to hit 7 touch points with most of your customers. You need to be promoting your new ebook constantly and consistently.
But what if you don’t want to be too sales-y?
I get it. It feels weird and awkward and even you get sick of hearing yourself talk about your new baby.
So here’s a super simple tip that takes very little effort and helps you get eyeballs regularly on your products.
Promote Your Digital Products to Your Email List In Every Newsletter
Before you groan, this is not as sales- y as it sounds.
Here’s what you are NOT going to do:
you are NOT going to go on and on about your product in each newsletter
it is NOT going to be the first thing, or even the second or third thing you talk about
you are NOT going to annoy your subscribers
Here’s What You ARE going to do:
Create 3-4 different graphics for each product you have. Aim for about 640px wide by 200px high – about the width of your newsletter
Your graphics should show an image of the product (a book cover, the logo for your course etc) and have a small amount of text encouraging people to buy
Insert one of the graphics into the bottom of your next newletter, just above your sign off – like an ad!
Make sure the graphic links to somewhere they can buy the product
If you like, you can also write a short paragraph blurb highlighting a great feature or benefit of your product. If you do this, make sure you include a text link so they can buy
Add a button that says something like “GET YOURS NOW” or “BUY NOW”. Buttons convert well in emails – better than images and text links
Rotate your graphics each week so they don’t see the same image every week.
If you have multiple products, rotate the product you feature each month – if you can tie it into the theme of your newsletter or a key point in your newsletter that’s even better.
By doing this, you’re not in your subscribers faces each week. You’re not pushing them to buy.
You’re simply reminding them that you have this product and, when they’re ready, it’s there waiting for them.
You also need to remember that each week, you have new subscribers who have never seen your product before. They are starting from zero touch points!
You’ll still need to regularly promote your products on social media and to your network but that’s a tip for another day!
In the meantime, add these graphics into your rotation and it’s a very simple way to market your books, products and courses every week to the people who are most likely to buy from you!
